Rent-A-Brain says get some better exhibition stands!

I often think that I could set up a company and call it Rent-A-Brain. Then I’d go round pointing out all of the things other companies are doing wrong, and all of the things I think they could do better.

Take exhibition stands, for example. This is where half-a-job companies really live up to their names.

In my previous career, I had to attend numerous exhibitions and spend days meandering up and down the aisles, taking in the delights and sometimes horrors that greeted me at every step.

Some of the exhibition stands I saw were beautiful; luxurious; grand and welcoming. Others were mediocre; not as much money had been spent but this was in relation to the size of the company and they were still tastefully decked out enough to entice passing interest and potential clientele.

There were a few, though, that had quite frankly made such a poor effort and scrimped and saved so much that just their existence was counter-productive and a detriment to the company.

For the sake of saving a few pennies, these companies had missed out on quite a few pounds. Old rent-a-brain could have come in before all of this and pointed out the problem; you didn’t need to be a business expert to see what was wrong.

And so to other areas of life and business… what about retail? We hear cries and complaints from the high street because it’s failing; consumers aren’t spending, footfall is low, but hang on a minute! How do most people get their money to spend in their shops? They work. When do most people work? Nine to five. Err… when are your shops open? Nine to Five.

I for one would love to have more time to shop for clothes. I’m a girl; it’s what I do. But there’s no way I’m enduring the town centre on a Saturday for anyone. And so sorry high street, you’re going to miss out on my money, and most other people’s with similar sentiments. Rent a brain!